Mikaela Shiffrin launches new personal brand, logo and podcast ahead of 2026 Olympic season

Mikaela Shiffrin revealed a new podcast series that will premiere later this month on Thursday, along with the unveiling of her own brand and logo.

As the world’s focus shifts to the 2026 Winter Olympics in Milan-Cortina and the forthcoming FIS Alpine Ski World Cup, the brand “unifies her athletic achievements, partnerships, and future ventures under a singular mark of excellence,” according to a press statement. Wunder Werkz and Skylark collaborated to create the new brand logo.

“The logo embodies the same qualities that define Shiffrin’s performance: clarity, strength, and balance,” the press statement reads”.

“With this brand and podcast, I’m hoping to gain perspective from others and their journeys and experiences and relate that perspective to my own — the moments and people that have shaped me and the causes that matter most to me,” Shiffrin stated in the release. “This is about creating impact through joy, kindness, and a genuine love for the journey. I am hopeful to use the spotlight to celebrate others and amplify issues bigger than myself.”

The “What’s the Point with Mikaela Shiffrin” podcast, presented by Stifel, will air on Oct. 29, exactly 100 days before the 2026 Olympics begin in Milano Cortina. Each podcast will “provide in-depth conversations on resilience, performance, purpose, and the journey behind success,” the release stated. The series promises to interview elite athletes, business executives, and other industry leaders.

Shiffrin, a two-time Olympic gold medalist and 101-time World Cup winner, begins the 2025-2026 season on Saturday with a giant slalom in Sölden, Austria. Fans and media can follow Shiffrin’s brand launch and podcast updates via Instagram, X, and YouTube at @MikaelaShiffrin.