Indiana Fever standout Sophie Cunningham signs with 3 Arts Sports

Indiana Fever standout Sophie Cunningham has taken a significant step in expanding her professional profile by signing with 3 Arts Sports, a move designed to broaden her career well beyond the basketball court. The partnership signals Cunningham’s growing ambitions as a multifaceted athlete with interests that span media, entertainment, and brand storytelling.

Under the agreement, 3 Arts Sports will work closely with Cunningham to help develop opportunities in areas such as long-form storytelling, brand collaborations, and entertainment-focused projects. While the agency will play a central role in shaping her off-court ventures, Cunningham will continue to be represented on the basketball side by her long-time agent Perry Rogers, the CEO and founder of PRP.

Cunningham’s profile within the WNBA has continued to rise following her role in the Indiana Fever’s successful 2025 campaign, which culminated in the team lifting the WNBA Commissioner’s Cup. Her impact during that run reinforced her reputation as both a competitor and a leader, qualities that have translated naturally into her growing presence away from the game.

Beyond her on-court accomplishments, Cunningham has steadily built a media footprint that reflects her personality and interests. She co-hosts the podcast Show Me Something alongside her childhood friend West Wilson, a reality television personality. The podcast has provided Cunningham with a platform to explore conversations outside of basketball, helping her connect with a broader audience while sharpening her voice as a storyteller.

She has also stepped into broadcast media, previously appearing as a guest analyst during Phoenix Suns games. That experience further showcased her comfort in front of the camera and her ability to offer insight with confidence and clarity—skills that align well with 3 Arts Sports’ focus on entertainment-driven representation.

Perry Rogers emphasized that the partnership with 3 Arts Sports was carefully considered to ensure Cunningham is supported across every dimension of her career. According to Rogers, the collaboration brings together on-court expertise, marketing acumen, and deep experience in media and entertainment, creating a comprehensive network capable of supporting a modern athlete with diverse ambitions.

Rogers described Cunningham as a uniquely dynamic talent, noting that her versatility and personality made it essential to assemble a team capable of executing a vision that extends far beyond basketball. The aim, he explained, is not simply to capitalize on her athletic success, but to help her build a sustainable and authentic brand that reflects who she is.

3 Arts Sports leadership echoed that sentiment, highlighting Cunningham as an example of today’s evolving athlete. In a joint statement, co-heads Aaron and André Eanes praised her as bold, expressive, and motivated by a sense of purpose that goes beyond competition. They pointed to her strong personal perspective, natural charisma, and clear sense of direction as key reasons the agency was eager to work with her.

The Eanes brothers also stressed that their approach will be collaborative, working alongside Cunningham’s existing representation rather than replacing it. Their goal is to help create a platform that allows her influence to grow across entertainment, storytelling, and meaningful business ventures, while staying true to her identity.

Cunningham’s move reflects a broader shift within professional sports, where athletes are increasingly taking control of their narratives and leveraging their platforms to explore opportunities in media and culture. Rather than limiting themselves to endorsements alone, players like Cunningham are embracing roles as creators, commentators, and entrepreneurs.

For Cunningham, the partnership with 3 Arts Sports represents a chance to formalize that evolution. With her basketball career continuing to thrive and her off-court interests gaining momentum, the timing of the deal positions her to maximize opportunities during and after her playing days.

As women’s sports continue to grow in visibility and influence, figures like Cunningham are helping redefine what it means to be a professional athlete. By combining elite performance with media savvy and creative ambition, she is carving out a space that allows her to make an impact across multiple industries.

With the support of 3 Arts Sports and her existing team at PRP, Cunningham now enters the next phase of her career with a clear structure in place to support her goals. Whether through podcasts, broadcast work, brand partnerships, or future entertainment projects, the Indiana Fever star appears well-positioned to extend her reach far beyond the hardwood while continuing to excel at the highest level of the WNBA.