Kevin O’Connell Wins 2025 Horrigan Award for Outstanding Media Relations and Integrity

In a prestigious recognition of professionalism and transparency, Minnesota Vikings head coach Kevin O’Connell has officially been named the 2025 recipient of the Horrigan Award, presented annually by the Pro Football Writers of America (PFWA). The award honors the league figure—whether player, coach, or executive—who consistently exemplifies excellence in dealing with the media, demonstrating openness, honesty, and an understanding of the important relationship between football and journalism.

O’Connell, entering his fourth season as head coach of the Vikings, is the latest to receive what many in NFL media circles consider one of the league’s most meaningful off-field honors. Throughout the 2024 season, O’Connell distinguished himself not only through his leadership on the sidelines but also through his consistent professionalism in engaging with reporters at all levels.

Known for his poise, clarity, and thoughtfulness during press conferences and interviews, O’Connell has earned the admiration of local and national journalists alike. The PFWA cited his “exceptional availability, respectful demeanor, and ability to provide meaningful insight without resorting to coach-speak” as key reasons for his selection.

“Kevin O’Connell stands out not just for what he says, but how he says it,” one veteran NFL writer noted. “He makes our jobs easier—not by giving away secrets—but by treating reporters as professionals and respecting our role in telling the story of the NFL.”

The Horrigan Award, named after the late Jack Horrigan—a widely respected public relations executive with the Buffalo Bills and a former sportswriter—has been awarded annually since 1973. Past winners include legendary figures such as Tony Dungy, Bill Belichick, and Pete Carroll. O’Connell now joins that elite group, becoming the first Vikings head coach ever to receive the honor.

O’Connell expressed deep gratitude for the award, calling it “an incredible honor” and crediting the Vikings’ public relations team and his own communication values. “I’ve always believed that transparency builds trust,” he said. “We ask our players to be accountable, and I think that should start with the head coach. I try to be honest, informative, and respectful of the work that journalists do every day.”

Throughout the season, O’Connell was praised for how he handled both victories and defeats. In times of adversity—such as tough injury updates or controversial game outcomes—he remained steady and composed, never deflecting blame or offering vague answers. His willingness to explain decisions and provide genuine insights stood out in an increasingly guarded and scripted NFL media environment.

Reporters who cover the Vikings say O’Connell’s approach sets a tone of accessibility throughout the organization. “It starts at the top,” said one beat writer. “Kevin’s openness trickles down to players, assistants, and even team staff. He sets a culture where communication is valued, not feared.”

The 2024 season was a pivotal one for the Vikings, filled with injuries, quarterback questions, and high-stakes games. Yet through it all, O’Connell remained steady, earning respect not just for his coaching acumen but for his candor and humility during press briefings.

O’Connell’s background as a former NFL quarterback and broadcaster may contribute to his ease with media. Before becoming a head coach, he was known for his football IQ and people skills, attributes that have translated smoothly into his dealings with the press.

PFWA members across the country lauded O’Connell’s balance—how he provides context and clarity without compromising team confidentiality. “He walks that tightrope better than almost anyone in the league,” said a national NFL columnist. “He’s fair, he’s human, and he doesn’t treat questions as threats. That earns trust.”

NFL insiders also note the growing importance of public transparency in the league. With more scrutiny than ever before, coaches who can maintain honest, healthy communication with the media are increasingly rare—and increasingly valued.

For Minnesota, O’Connell’s honor is another sign that the franchise is trending in a positive direction under his leadership. In an era when coaches are often criticized for robotic answers or combative tones, O’Connell’s authenticity is a breath of fresh air.

The Horrigan Award does not celebrate wins or losses. It celebrates character, accessibility, and respect. O’Connell embodies those qualities and, in doing so, has not only elevated his own profile but also reinforced the ideal of collaboration between football professionals and the media.

While O’Connell remains focused on building a championship-caliber team, he acknowledged that this award resonates on a deeper level. “The way we communicate shapes how fans experience the game,” he said. “It’s a privilege to be a part of that, and I’m thankful the PFWA sees value in how we approach that responsibility.”

As the 2025 season approaches, Kevin O’Connell enters not just as a head coach but as a model of modern leadership—one that embraces strategy, culture, and connection. The Horrigan Award may not appear in a trophy case next to a Lombardi, but for O’Connell, it symbolizes something just as meaningful: integrity, trust, and mutual respect.