Shiffrin and Oakley Launch “$1 Million Share Winter” to Boost Youth Participation.

Turning Personal Milestones Into Broader Impact

Mikaela Shiffrin has long demonstrated that her achievements are not just personal triumphs but opportunities to create something larger. Fresh off one of the most remarkable seasons of her already historic career, she has chosen to channel that success into a transformative philanthropic effort aimed at reshaping access to winter sports.

Rather than allowing her latest milestone to stand as a solitary accomplishment, Shiffrin is leveraging the moment to make a difference. Alongside her longtime partner Oakley, she is spearheading one of the most ambitious initiatives the winter sports community has seen, with a clear focus on inclusivity and opportunity.

Expansion of MIK100 and Launch of “GOAT Gives Back”

Shiffrin has officially expanded her MIK100 initiative by teaming up with the Share Winter Foundation and Oakley. Together, they have introduced the “GOAT Gives Back” event, set to take place at Copper Mountain.

At the heart of this initiative is a bold fundraising target of $1 million. The funds are intended to increase access to skiing and snowboarding for young people across the United States, particularly those who might otherwise never have the opportunity to participate in these sports.

The announcement builds on recent momentum, as Shiffrin continues to push the boundaries of what athlete-driven philanthropy can achieve.

Momentum From a Historic Achievement

The timing of this initiative is no coincidence. It follows Shiffrin’s landmark 100th World Cup victory, a moment that further cemented her legacy as one of the greatest athletes in alpine skiing history.

In celebration of that achievement, she helped raise nearly $500,000 for the Share Winter Foundation. That success has now become a springboard for an even more ambitious effort, as she sets her sights on doubling that impact.

This progression reflects a clear pattern in Shiffrin’s approach—each milestone becomes an opportunity to give back and expand the reach of the sport she loves.

A Unique On-Mountain Experience for Young Athletes

Central to the initiative is an exclusive, invite-only event at Copper Mountain. Shiffrin will host 40 young women from elevateHer, a program supported by the Share Winter Foundation.

The elevateHer initiative is designed to empower participants by building confidence, resilience, and life skills through outdoor sports. For these young athletes, the opportunity to ski alongside Shiffrin represents more than just a memorable experience—it is a chance to learn directly from one of the sport’s most accomplished figures.

Shiffrin herself has expressed deep enthusiasm for the event, emphasising the personal significance of sharing the sport with the next generation. She highlighted how skiing has shaped her both professionally and personally, and how meaningful it is to pass that experience on to others.

A Collective Effort From Industry Leaders

The initiative is supported by a strong network of partners within the winter sports industry. Oakley will play a key role by providing technical gear for participants, ensuring they have the equipment needed to fully engage in the experience.

Additional backing comes from Ikon Pass and Copper Mountain, both of which are contributing lift tickets, equipment rentals, and logistical support. Their involvement underscores the collaborative nature of the project and highlights a shared commitment to expanding access to the sport.

Together, these partners are helping to remove barriers that often prevent young people from participating in skiing and snowboarding.

Amplifying the Message Through Media and Culture

To broaden the reach of the initiative, Shiffrin and her partners have joined forces with TOGETHXR, a platform co-founded by prominent athletes including Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel.

This collaboration adds a cultural dimension to the initiative, highlighting the growing influence of women’s sports. Participants will wear exclusive apparel created in partnership with U.S. Ski & Snowboard and TOGETHXR, featuring the widely recognised slogan “Everyone Watches Women’s Sports™.”

The inclusion of this message reinforces the initiative’s broader goal of promoting visibility, representation, and empowerment within the sporting world.

More Than Funding: Investing in the Future

For Share Winter Foundation CEO Constance Beverley, the initiative represents more than a financial contribution. She emphasised that it is a meaningful investment in the future of winter sports, particularly in terms of diversity and accessibility.

Beverley highlighted the importance of sustained funding in growing participation and creating opportunities for underrepresented groups. She also pointed to Shiffrin and Oakley’s leadership as a powerful signal to young athletes that they belong in the sport.

This perspective underscores the initiative’s long-term vision—one that extends beyond immediate impact to create lasting change.

Building on the Success of MIK100

The current campaign builds directly on the earlier success of the MIK100 initiative, which raised close to $500,000 following Shiffrin’s 100th World Cup win.

With the 2025–26 season now complete, Shiffrin has shifted her focus from competition to community impact. The “GOAT Gives Back” initiative represents the next phase of that journey, aiming to ensure that her legacy includes meaningful contributions off the slopes.

By focusing on access and opportunity, she is addressing one of the most significant barriers to participation in winter sports.

Oakley’s Deepening Partnership

Oakley’s involvement in the initiative goes far beyond simple sponsorship. The company will provide each participant with goggles and contribute to delivering the overall on-mountain experience.

This partnership reflects a strong and growing relationship between Shiffrin and the brand. In recent months, Oakley has celebrated her achievements, including her Olympic success, with special commemorative items that highlight her impact on the sport.

Their collaboration in this initiative demonstrates a shared commitment to pushing boundaries and supporting the next generation of athletes.

A Broad Coalition Driving Change

The wider network of supporters further strengthens the initiative. Ikon Pass and Copper Mountain are playing crucial roles by offering resources that make participation possible, from lift access to equipment provision.

Meanwhile, TOGETHXR will document and promote the event, ensuring that its message reaches a global audience. Each participant will also receive specially designed apparel that ties into the broader campaign for visibility in women’s sports.

This collective effort illustrates how multiple stakeholders can come together to create meaningful change within an industry.

Breaking Down the $1 Million Goal

The initiative’s $1 million target is grounded in a practical understanding of costs. According to the Share Winter Foundation, it takes approximately $500 to support one child for a full season on snow.

Reaching the fundraising goal would therefore enable thousands of young people to experience skiing and snowboarding, many for the very first time. This simple calculation highlights the tangible impact that the initiative could have.

By connecting a clear financial target to real-world outcomes, the campaign makes its mission both accessible and compelling.

Support From Copper Mountain Leadership

Leadership at Copper Mountain has expressed strong support for the initiative, recognising the unique role Shiffrin plays in inspiring young athletes.

Dustin Lyman, the resort’s president and general manager, emphasised that few figures in the sport can match Shiffrin’s ability to motivate and influence the next generation. He reaffirmed the resort’s commitment to expanding access and creating opportunities for young people to engage with skiing.

This endorsement reflects the broader industry recognition of Shiffrin’s impact beyond her competitive achievements.

Redefining Greatness Beyond Results

Constance Beverley has consistently argued that Shiffrin’s greatness cannot be measured solely by her results on the slopes. Instead, she points to Shiffrin’s understanding of how her success can be used to redefine what is possible within the sport.

This perspective aligns closely with the goals of the “GOAT Gives Back” initiative, which seeks to create opportunities for those who might otherwise be excluded.

By focusing on impact rather than accolades, Shiffrin is reshaping the narrative around what it means to be a champion.

An Unmatched Competitive Legacy

Shiffrin’s achievements in alpine skiing are unparalleled. Her record includes 110 World Cup victories, 168 podium finishes, eight world titles, six overall Crystal Globes, and three Olympic gold medals.

She also holds the distinction of being the only skier in history to win across all six alpine disciplines, a testament to her versatility and dominance.

These accomplishments have firmly established her as one of the greatest athletes in the history of the sport.

Building a Legacy Beyond the Slopes

Off the mountain, Shiffrin has been equally intentional in her efforts to give back. She co-founded the Jeff Shiffrin Athlete Resiliency Fund in partnership with U.S. Ski & Snowboard, honouring her late father.

The fund has raised more than $3.7 million to support fellow athletes by helping cover training and competition expenses. This initiative reflects Shiffrin’s commitment to supporting her peers as well as the next generation.

Closing the Entry Gap in Winter Sports

Through her work with the Share Winter Foundation, Shiffrin is now addressing one of the most critical challenges in winter sports: access at the entry level.

By funding programs that introduce young people to skiing and snowboarding, the initiative aims to create a more inclusive pipeline of participants. It also focuses on sustaining engagement, ensuring that new athletes have the support needed to continue developing.

This approach tackles the issue at its root, creating opportunities that extend far beyond a single event.

A Clear Vision of Legacy

When discussing her legacy, Shiffrin has consistently emphasised the importance of impact. For her, it is not just about records or victories, but about how those achievements influence others and contribute to a larger purpose.

She has described legacy as the way individuals affect the world around them and the choices they make within the spaces they care about.

This philosophy is clearly reflected in the “GOAT Gives Back” initiative, which embodies her commitment to making a meaningful difference.

How to Support the Initiative

Supporters who wish to contribute to the campaign can do so through the Share Winter Foundation’s official platform. Every contribution brings the initiative closer to its $1 million goal and helps open the door for more young people to experience winter sports.

As Shiffrin continues to build on her extraordinary career, this initiative stands as a powerful example of how success can be used to create opportunity, inspire change, and shape the future of an entire sport.