Stifel honours Mikaela Shiffrin’s historic 100th win by donating to her “MIK100” initiative

Mikaela Shiffrin won her 100th World Cup slalom at Sestriere, Italy, marking a significant milestone in her impressive career. Stifel (NYSE: SF), the official naming partner of the Stifel U.S. Alpine Ski Team, donated $10,000 to Shiffrin’s ‘MIK100: Reset the Sport’ project, which supports kids learn-to-ski programs through the Share Winter Foundation.

The victory came after Shiffrin returned after an almost two-month hiatus due to an abdominal injury suffered at the Stifel Killington Cup. She won by 0.61 seconds against Croatia’s Zrinka Ljutic, with colleague Paula Moltzan placing third.

Stifel will commemorate the milestone with a new national television commercial, web marketing, and print advertising. The World Cup season concludes with the Stifel Sun Valley Finals in Idaho on March 22-27, following events in Norway, Sweden, and Italy.

St. Louis, February 28, 2025 (GLOBE NEWSWIRE) Stifel (NYSE: SF), the official team naming partner of the Stifel U.S. Alpine Ski Team, celebrates Mikaela Shiffrin’s 100th career World Cup victory in slalom in Sestriere, Italy. Stifel supports her efforts to raise $100,000 for the Share Winter Foundation.

Shiffrin surpassed the all-time record for World Cup wins (86) in March 2023 and proceeded to build on it until her historic 100th win on Sunday in Italy. This season, she won 98 and 99 in late autumn before suffering an abdominal injury at the Stifel Killington Cup in Vermont, which sidelined her for over two months.

With a lead of only 0.09 seconds after the first run, she achieved her 100th victory. But a clean and comfortable second run allowed Shiffrin to win by.61 seconds over Croatia’s Zrinka Ljutic, with Stifel U.S. Alpine Ski teammate Paula Moltzan finishing third.

Stifel will donate $10,000 to Shiffrin’s “MIK100: Reset the Sport” project, which supports youth learn-to-ski programs in cooperation with the Share Winter Foundation.

“Mikaela continues to raise the bar and set new standards, not just in skiing, but in the history of sport,” said Stifel Chairman and CEO Ronald J. Kruszewski, who was in Killington when Shiffrin previously aimed for the 100. “To see her win number 100 after coming back from injury with courage and dedication this winter is incredible to behold. And Mikaela’s decision to utilise the milestone to collect funds for learn-to-ski projects through the Share Winter Foundation reflects who she is as a person and athlete, eager to share the enthusiasm and access to skiing to more people.”

Stifel designed a nationwide broadcast advertisement to celebrate Shiffrin’s success, showing her exceptional talent and humility. There are also online digital and social executions, with Stifel print advertising commemorating Shiffrin slated to run in select markets over the next several weeks as the World Cup circuit returns to North America in late March. The creative creation was executed by Known, Stifel’s agency for the Stifel U.S. Ski Team relationship.

“We are proud of our multiyear association with such an amazing athlete and global ambassador,” Kruszewski told reporters. “Mikaela has changed the game and is building a legacy that goes beyond her results as she looks for ways to use this platform of 100 wins and create opportunities for others to engage in the sport.”

Shiffrin and the rest of the women’s Stifel U.S. Alpine Ski Team will compete in events in Norway, Sweden, and Italy before returning to the United States for the Stifel Sun Valley Finals in Sun Valley, Idaho, March 22-27, to complete this season’s World Cup program.

Stifel Company Information
Stifel Financial Corp. (NYSE: SF) is a financial services holding company based in St. Louis, Missouri. It operates via a number of fully owned subsidiaries in banking, securities, and other financial services. Stifel serves its broker-dealer clients in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners and Miller Buckfire business divisions; Keefe, Bruyette & Woods, Inc.; and Stifel Independent Advisors, LLC; in Canada through Stifel Nicolaus Canada Inc.; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. Individual investors, professional money managers, corporations, and municipalities benefit from the Company’s broker-dealer affiliates, which offer securities broking, investment banking, trading, investment advising, and other financial services. Stifel Bank and Stifel Bank & Trust provide a comprehensive suite of consumer and commercial loan options. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. provide trust and other associated services.

What is Stifel (SF)’s donation to Mikaela Shiffrin’s MIK100 initiative?

Stifel (SF) will donate $10,000 to Shiffrin’s MIK100: Reset the Sport project, which supports kids learn-to-ski programs through the Share Winter Foundation.

How did Mikaela Shiffrin win her 100th World Cup for Stifel US Alpine Team?

Shiffrin won her 100th World Cup slalom race at Sestriere, Italy, led by 0.09 seconds after the first run and winning by 0.61 seconds over Zrinka Ljutic.

When does the Stifel Sun Valley Finals 2025 take place?

The Stifel Sun Valley Finals will take place in Sun Valley, Idaho, from March 22 to 27, 2025, marking the end of the World Cup schedule.

How long was Mikaela Shiffrin’s injury layoff before her 100th win with the Stifel US Ski Team?

Shiffrin was sidelined for nearly two months after sustaining an abdominal injury at the Stifel Killington Cup before winning her 100th race.

What marketing activities will Stifel (SF) do to commemorate Shiffrin’s 100th win?

To commemorate the milestone, Stifel will launch a new national television commercial, online internet and social campaigns, and print advertising in certain areas.