Mikaela Shiffrin expands brand, launches podcast that explores driving forces behind success

Mikaela Shiffrin has a new title to go with all-time winningest World Cup ski racer and two-time Olympic champion – podcast host.

The 30-year-old from Colorado will launch “What´s the Point with Mikaela Shiffrin,” on Oct. 29. It’s all part of her expanding brand leading into the Milan-Cortina Winter Olympics in February.

She just unveiled a personal logo, too, featuring her initials, MS, shaped like a mountain with a skier in a tuck position.

Her podcast is a way to share the twists and turns that come with skiing, along with telling stories about what drives athletes – maybe even celebrities – toward success.

It’s a daunting venture, Shiffrin said, to slide into the interviewer’s seat after years of being the one interviewed.

“I´ve got big, big dreams (with the podcast), but at the same time this is in the infancy stage,” Shiffrin said in an interview with The Associated Press as she gets ready to start the World Cup season with a giant slalom race Saturday in Austria.

FILE – United States’ Mikaela Shiffrin poses with her commemorative skis for her 100th victory after an alpine ski, women’s World Cup slalom, in Sestriere, Italy, Sunday, Feb. 23, 2025. (AP Photo/Marco Trovati, File)