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West Ham quoted Ryan Naderi price as ex-Rangers CEO predicts major sale.
West Ham have been given an indication of the money Rangers could demand before allowing Ryan Naderi to leave Ibrox, with a former football chief predicting that the striker could eventually generate a significant profit for the Scottish club.
Naderi has quickly become one of Derek McInnes’ most important players, delivering decisive moments when Rangers have needed him. Within the space of two Saturdays, the 23-year-old helped send his team into a cup final and ensured they remained within touching distance of Celtic in the Scottish Premiership.
Rangers had waited 83 minutes to break Aberdeen’s resistance in the League Cup semi-final at Hampden. Naderi finally found the breakthrough, turning James Penrice’s delivery into the net from close range.
Penrice was involved again the following weekend, this time winning a penalty during the match against St Mirren. Naderi took responsibility from the spot and sent the goalkeeper the wrong way to put Rangers in front.
Dan Neil added a second goal in a 2-0 victory, extending Rangers’ unbeaten run to 12 matches. The result left McInnes’ side four points behind Celtic, with a game in hand, as the teams headed into the international break.
Naderi’s impressive numbers at Rangers
The penalty against St Mirren was Naderi’s ninth goal of the season. Six of those goals have come in 11 Scottish Premiership appearances, making him Rangers’ leading scorer in the league.
He has also contributed three assists in the Premiership. One came in the 4-0 victory over St Johnstone, when he set up Kevin Kelsy to score.
Naderi’s 2026/27 record includes 11 league appearances, eight starts and 790 minutes, with six goals and three assists. In the Scottish League Cup, he has played three matches, starting all three, and recorded two goals and two assists in 227 minutes.
His European qualifying record includes one Europa League qualifying appearance, with 75 minutes played, and two Conference League qualifying matches, totalling 169 minutes.
Across all competitions this season, Naderi has made 17 appearances, started 14 times and played 1,261 minutes. He has scored nine goals and registered five assists.
Overall, his Rangers record stands at 27 appearances, 20 starts, 1,782 minutes, 12 goals and six assists.
Former Aberdeen chief predicts an £18m sale
Former Aberdeen chief executive Keith Wyness believes Rangers could eventually receive around £18 million for Naderi, who joined from Hansa Rostock on deadline day in February.
Sky Sports reported that Rangers paid approximately £4.7 million to bring the forward from Germany’s third tier. Wyness believes the club could sell him for several times that amount if his development and performances continue.
Speaking to Football Insider, he suggested that £18 million was the sort of figure Rangers might be able to secure. He said a sale at that level would demonstrate that the club’s recruitment strategy was working, by signing players and later moving them on for a profit.
Wyness also acknowledged that supporters would naturally prefer to keep a player who has become a fan favourite.
However, he argued that a player’s market value can be at its highest when he is performing well and attracting attention. He believes Naderi will probably leave at some stage and considers that type of profitable transaction to be exactly what Rangers should aim to achieve.
The £18 million valuation is Wyness’s estimate, not a confirmed Rangers asking price.
Reports this week have suggested that West Ham and Wolves, who are both in the Championship, are monitoring the striker. Rangers are nevertheless expected to resist selling him in January.
Football Insider reporter Pete O’Rourke reported on Friday that Naderi is happy at Ibrox and would be prepared to reject a move to West Ham during the winter window.
Why Rangers may wait until the summer
An offer of £18 million would be close to the initial £19.6 million Ajax paid Rangers for Calvin Bassey in 2022. A bid of that size would therefore attract serious attention at Ibrox, although the club would need to consider how much money could be reinvested in the squad.
There is also a financial detail involving Naderi’s former club. German broadcaster NDR has reported that Hansa Rostock are entitled to 20 per cent of any future transfer fee.
The timing of a possible departure is another major consideration. January is a difficult point in the season to remove goals from a team still competing in the title race, particularly when alternative forwards are unavailable.
Lawrence Shankland has been out since September, while Youssef Chermiti is recovering from an anterior cruciate ligament injury. Those absences make the partnership between Naderi and Kelsy especially valuable to McInnes.
Losing that flexibility midway through the campaign could create another problem for the squad.
Naderi’s contract runs until 2029, meaning Rangers are not under immediate pressure to sell. They can keep him for the rest of the season and consider serious offers in the summer, when McInnes would have more time to identify and secure a replacement.
If the striker continues deciding important matches, as he did at Hampden and Paisley, his reputation and market value could rise further. Rangers may also find themselves negotiating with more than one interested club.
His recent performances have changed the conversation around his future. When he arrived from Rostock, the transfer represented an investment in a young forward who still had room to develop. Now, with goals and assists, he is attracting attention from clubs in England. Rangers must balance the possibility of a major financial return against the sporting value of keeping a striker who is contributing to important results. That decision will become more pressing if interest turns into formal offers.
For now, West Ham have been made aware of the potential cost, but no £18 million asking price has been confirmed. Rangers have strong reasons to retain a player who is delivering important goals, and the summer could offer a more suitable opportunity to consider his future.
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