Mikaela Shiffrin Poses in Fur Coat While Promoting a New Children’s Charit

Mikaela Shiffrin, the most decorated alpine skier in history, has recently embarked on a philanthropic endeavor aimed at making winter sports more accessible to underprivileged youth. In celebration of her 100th World Cup victory, Shiffrin launched the “MIK100: Reset The Sport” campaign in partnership with the Share Winter Foundation, with the ambitious goal of raising $100,000 to fund learn-to-ski and snowboard programs for children who might not otherwise have the opportunity to engage in these activities.

A Historic Milestone and a New Mission

On February 23, 2025, in Sestriere, Italy, Shiffrin secured her 100th World Cup win, a feat that solidified her legacy as one of the greatest athletes in the sport. Rather than focusing solely on personal accolades, Shiffrin viewed this milestone as an opportunity to give back to the community that has supported her throughout her career. She expressed a desire to use her platform to promote inclusivity and accessibility in winter sports, recognizing that many children lack the resources and opportunities to participate.

“I see this 100 victory conversation as an opportunity to bring more eyes, and ideally, more passion to the sport,” Shiffrin stated. “Helping Share Winter bring more kids to the mountain is really meaningful. It’s far bigger than me winning 100 races. This will make that 100th victory one of the most meaningful to me.”

The Share Winter Foundation Partnership

The Share Winter Foundation is dedicated to improving the lives, health, and fitness of youth through winter sports. By partnering with this organization, Shiffrin aims to address the barriers that prevent many children from experiencing skiing and snowboarding. The foundation collaborates with mountain partners, brands, and community organizations to create opportunities and reduce costs associated with these sports.

Constance Beverley, CEO of Share Winter Foundation, highlighted the significance of Shiffrin’s involvement:

“The willingness to take this moment and transform it into a movement, to share this win in an effort to create opportunity, that’s what makes Mikaela Shiffrin the greatest of all time. It’s not the win that makes her the best; it’s her understanding of what the win could mean—a chance to reset what’s possible for everyone in our sport.”

Fundraising Efforts and Corporate Support

To kickstart the “MIK100: Reset The Sport” campaign, Shiffrin personally donated $10,000 and challenged her sponsors to match her contribution. Ikon Pass responded by pledging to match up to $50,000 in donations towards the $100,000 goal. Other sponsors, including Barilla, Stifel, and Visa, also joined the initiative, demonstrating a collective commitment to fostering diversity and inclusion in winter sports.

Additionally, Killington Ski Resort matched Shiffrin’s donation, and brands such as Adidas, Atomic, Leki, Longines, Oakley, and Reusch offered exclusive MIK100 items for auction via the Share Winter website. These collaborative efforts underscore the industry’s support for Shiffrin’s mission and the broader goal of making winter sports accessible to all.

A Personal Commitment to Inclusivity

Shiffrin’s dedication to this cause is deeply personal. Reflecting on her journey, she acknowledged the fortunate circumstances that allowed her to pursue skiing from a young age. She recognizes that not all children have the same opportunities and is committed to changing that narrative.

“I know that not everyone is blessed with the good fortune I have come across, in fact very few are, and over the years the lack of accessibility for a diverse group of people in winter sports has funneled us into a very not diverse community,” Shiffrin noted. “I love this community, but can’t help but wonder how much more potential there is for it to be stronger if we could help Share Winter with everyone.”

The Impact of the MIK100 Campaign

The funds raised through the MIK100 campaign are earmarked to cover the costs for 200 youth to learn to ski during the season. This initiative not only introduces children to the joys of winter sports but also promotes physical health, confidence, and a sense of community. By reducing financial and logistical barriers, the campaign aims to create a more inclusive environment where all children have the chance to experience the benefits of skiing and snowboarding.

A Legacy Beyond the Slopes

Beyond her athletic achievements, Shiffrin’s commitment to philanthropy reflects a broader vision for her legacy. She has previously launched the Jeff Shiffrin Athlete Resiliency Fund in partnership with U.S. Ski & Snowboard, raising over $3.7 million to support fellow athletes. Her ongoing efforts demonstrate a dedication to using her platform to effect positive change within the sports community and beyond.

“If I simplify it, ‘legacy’ is about how we impact the people and world around us and the way we choose to exist in the landscape of all the things we love to do,” Shiffrin reflected.

Conclusion

Mikaela Shiffrin’s “MIK100: Reset The Sport” campaign exemplifies how athletes can leverage their success to foster inclusivity and accessibility in their respective sports. By partnering with the Share Winter Foundation and rallying support from corporate sponsors and the broader community, Shiffrin is paving the way for a more diverse generation of winter sports enthusiasts. Her actions serve as an inspiring reminder that true greatness extends beyond personal achievements to encompass the positive impact one has on others.